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Tuesday September 20th, 2016
Are B2B buyers more emotional than consumers?In general, business-to-business buyers are seen as rational as they require a good quality of products and services, delivered on time at a good price. Is this really how they are? Well…..not quite. Due to the responsibility of B2B buyers, trust and security are ve...
Monday July 25th, 2016
Top 5 reasons why good Value Propositions failOnce you have designed your new, competitive Value Proposition the route to significant growth of your business is set. There will be many challenges on this journey and this post describes the top 5 reasons that stand in the way of getting the maximum out of a solid Valu...
Thursday June 9th, 2016
Why you should buy from your competitionQuite often my first advice to companies is to start buying products or services from their competitors. In this post I explain why. In the previous posts I explained that knowledge about your competitors is essential for improving your own Value Proposition: Uniqueness: ...
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